WHAT IS THE APPLICATION ABOUT?
Gift Coupons Digitization is the automated application to manage coupons based on promotions, offers, coupon template and product mapping, coupon code to be generated. Presently this process is done manually. We are suggesting a system where system will map coupons with defined set of parameters and user will have flexibility to modify coupons applicability, template and denominations etc.
WHAT ARE THE GOALS OF THE APPLICATION? (BUSINESS GOALS)
The business goals of the GC Digitization is having clear picture about the promotions, redeemed and expired coupon counts, budget consumed, impact on sales by GCs.
– Based on Promotion, coupon template and product mapping, coupon code to be generated with defined set of parameters
– System should be able to map promotion, coupon and products
– System should be able to activate GC based on scheduled dates and time slots
– Multiple GCs with different values to be displayed on web, mobile and CRM Sales.
CURRENT SYSTEM GAPS
– Presently complete GC process done and manage manually.
– Difficult to manage every promotion excel.
– Applied promotion have to manually take off, if team forgot to take off promotion then promotion remain active after said duration.
– Dependency on BI and DB team for reports
Simplifying GC mapping representation based on promotion, coupon template, product, coupon code, applicable & expiry duration and multiple denomination with defined set of parameters
USER JOURNEY MAP